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 While some marketing companies advertise rates and closing costs just to get people to call, many times consumers do not get what is advertised. This is known as the classic "bait and switch" strategy. Recently, a popular financial website was sued because the lenders that paid for advertising space were implementing this shameful sales tactic.
John believes in knowing the purpose of a loan and goals of a client before he even recommends a program!
Because interest rates are market driven they can change several times daily. John has access to up-to-the-minute information that tracks where mortgage backed securities (the instruments that determine fixed rates - not 10 year treasury notes) are moving.
The direction of mortgage backed securities are affected by economic news, rumors, bond auctions, as well as geo-political events.
 Mortgage interest rates offered to consumers by banks are determined by credit scores, down payment, financial documentation used, type of property financed, loan purpose, loan size, and other factors. It is irresponsible for banks and mortgage sales companies to advertise interest rates when they haven't acquired the necessary knowledge about a consumer's financial background and goals.
Once John has this information, he uses advanced proprietary software from Bell Mortgage to input this data to find the best rates available. Based upon where markets are moving, what economic news is on the horizon as well as other influential data, John will take these into consideration when he advises whether you should lock into an interest rate or "wait for the dust to settle."
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